“Listen” to data by turning numbers into stories
Data Fluency for Non-Data Professionals
Transform raw data into a persuasive “weapon” for convincing your boss and clients. Are you ready to become the one who takes control of the numbers game?
- Intended For: Executive | Specialists
- 99% Learners love this course
- 4.8
- trust rating
Why “Data Fluency” is a Must-Have Skill Today?
In the era of data-driven work, “not understanding data” means:
- Wasting time on reports that fail to make an impact.
- Depending on others whenever you need to find insights or process figures.
- Making emotional decisions that lack evidence, leading to a lack of confidence when presenting.
Data Fluency for Non-Data Professionals course is specifically designed for non-data professionals who make data-driven decisions daily – helping you work smarter, more confidently, and more effectively.
Participants & Core Values
This course is for
- Office staff, marketing, sales, operations, HR, finance, and small business owners.
- Professionals who need to use data in their work but lack a technical background.
- Individuals looking to process, interpret, and tell stories with data rather than just creating static reports.
- Career-driven individuals aiming to boost productivity and advance their careers.
- Aspiring analysts looking to transition into a data analytics role.
Learning outcomes
- Independently set up a data cleaning system and a “click-and-update” dashboard, completely eliminating time-consuming manual tasks.
- Apply the Insight GOD model to break down problems from raw data and transform them into practical business recommendations.
- Master the 6-step data storytelling process and the Hook - Data - Action structure to guide the audience from numbers to concrete actions.
Program Content
Learning
Power Query - Data Cleaning & Standardization
- Introduce Power Query and the ETL (Extract - Transform - Load) process.
- Standardize data and table structures in Excel.
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- Import and clean data.
- Data processing techniques: remove duplicates, split/merge columns, unpivot/pivot columns, conditional columns.
Learning
Pivot Table - Fast Analysis & Summarization
- Introduce Pivot Tables in data analysis.
- Create Pivot Tables and understand the structure: Rows - Columns - Values - Filters.
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- Analyze data across multiple dimensions (Category, Time, Region…).
- Use advanced Pivot techniques to discover data patterns.
Data Analysis Thinking
- Identifying business questions that data can answer.
- Analytical thinking: Trend - Correlation - Exception.
- Selecting the right metrics & perspectives.
- Analysis with advanced Pivot Tables.
- Extracting insights and linking them to business decisions.
Class
Module 1 | Data Visualization & Storytelling Fundamentals
- Principles for choosing the right chart for your goal.
- Rules for color usage & emphasizing information.
- Creating dashboards that present clear insights.
- Shifting from numbers to stories (From Chart to Message).
- Introduction to the Hook - Data - Action structure.
Class
Module 2 | Applied Project & Presentation - Tell Your Data Story
- Executing a real-world data analysis project.
- Building a data story with actionable insights.
- Preparing group presentation slides.
- Presentation, Q&A, and discussion with the trainer.
Wrap-up and personal feedback.
UPWARDS™ Application in Data Fluency for Non-Data Professionals Program
|
UPWARDS™ Phase |
Applications in the Program |
Expected Results |
|
U – Understand Purpose |
Participants will explore why “Data Fluency” is an essential skill for today’s workforce and understand the true value of “speaking the language of data” rather than simply generating reports. |
Understand the role of data in decision-making, while identifying personal learning goals and the motivation to apply data in your professional work. |
|
P – Probe Reality |
Through real-world scenarios, participants will reflect on their current data habits (e.g., creating numerous reports without generating insights, relying on others, or lacking confidence when discussing figures). |
Identify personal and organizational “data bottlenecks” to pinpoint the specific competency gaps that need to be developed. |
|
W – Work with Knowledge |
Master foundational knowledge and tools through Pre-Class sessions: Power Query (data cleaning) & Pivot Table (fast summarization and analysis). |
Master the skills of cleaning, standardizing, and performing basic data analysis; understand “tidy” data structures and ETL logic. |
|
A – Act in Context |
Apply data analysis thinking (Module 1): identify business questions, select metrics, analyze trends – correlations – outliers, and extract insights tied to business decisions. |
Know how to transform data into useful information; perform goal-oriented data analysis with a focus on specific, actionable outcomes. |
|
R – Reflect & Refine |
Throughout the course, learners will continuously reflect on their analysis results and receive feedback from the instructor and peers to refine both their mindset and technical skills. |
Enhance critical thinking and the ability to ask better questions when working with data. |
|
D – Define Strength |
Modules 2 & 3 help participants identify their personal strengths in “data storytelling”: visualization, message selection, presentation, and critical debate. |
Strengthen the skill of presenting insights with clarity, logic, and inspiration; develop and project your own unique analytical style. |
|
S – Sustain Shift |
Upon completion of the course, participants will finalize their Data Story Project—a practical output ready for immediate workplace application—while receiving guidance on how to sustain habits of reading, analyzing, and storytelling with data. |
Establish the habit of “data-informed working”: making decisions based on data, proactively analyzing information, and communicating with confidence in meetings and projects. |
Dr. Luu Duc Loc
- 12+ years of experience in Business Intelligence data analysis and strategic planning.
- Business Researcher at the Geneva School of Economics and Management (Switzerland), specializing in data applications and innovation in modern management.
- Hands-on experience at major corporations, including CJ Vietnam and Lotte Mart Vietnam.
to Become a Data Expert?
Hybrid class
Trainer
Dr. Luu Duc Loc
- Schedule:
- Lifetime access to online learning videos
- Online:19:00 - 22:00 | April 14, 2026
- Offline: 08:15 - 17:15 (lunch break: 12:00 - 13:30) | April 18, 2026
- Location: 6th Floor, 5 Truong Quoc Dung, Phu Nhuan District, HCMC
- Class Size: 25 participants
- Intended for: Staff, Specialists, Team Leaders and Managers with 2–5 years of experience
- Includes tea break, lunch box, learning card, and certificate.
- Early Bird: 20% discount for the first 5 learners who register before March 31, 2026.
- Corporate package: special offer for companies with 3 or more participants.
Frequently Asked Questions
1. If I register but I can not attend, is there a refund policy?
- Talent Connect Plus offers support on a case-by-case basis:
- Learners may transfer their seat to someone else.
- If notice is given at least 48 hours before admission time, tuition fee can be reserved for up to 3 months.
2. What does the tuition fee include?
- The tuition fee includes:
- A full training program as the published schedule.
- Learning materials and practice exercises.
- Tea-break throughout the course.
3. Do I need to prepare any prior knowledge or materials?
- No prior specialized knowledge is required. Learners only need to bring an open mind and a willingness to engage in the experience. All learning materials and course content will be provided during the program.
4. Will I receive a certificate upon completion?
- Yes. Learners will receive a Certificate of Completion issued by Talent Connect Plus.
5. Will learners have access to materials or an alumni community after the course?
- Yes. Learners will keep all course materials and exercises used during the program. Additionally, Talent Connect Plus encourages learners to join the alumni community to share experiences, continue learning and network after the course.
6. Are there group registration discounts?
- Yes. Talent Connect Plus offers special discounts for group registrations of 5 or more learners. Please contact our course advisor via hotline: 0968043078 for more details.
7. Can I attend only a part of the course, or do I need to attend the full program?
- To ensure effectiveness, learners are recommended to attend the entire program. In case of unavoidable circumstances, the organizational team will provide maximum support so that learners do not miss important content.
