As CEO of Orange Marketing Agency, Ms. Hoai An focuses on consulting brand strategy to help businesses achieve sustainable growth. With over two decades of experience in marketing and advertising, she has built deep expertise across multiple industries such as FMCG, telecommunications, technology and F&B services. Her strength is integrate global management practices with local market insights, helping businesses to position market, optimize go-to-market strategies, strengthen brand equity and design Route-to-Market that ensures a balance between short-term performance and long-term strategic goals.
Before leading Orange, she held various senior management positions in marketing at both multinational corporations and leading domestic enterprises such as Unilever, Samsung, Shell, Microsoft, MoMo, PepsiCo, Masan and Dentsu Group.
Ms. Hoai An holds a Master’s degree in Business Administration and is deeply commited to research, consulting and partnering with business on their journeys to build sustainable brands, enhance competitiveness, foster meaningful connections with customers and communities.
